How to Be Seen

Seth Godin, my favorite marketing guru ever, wrote this week about the launch of the iPad, which I have followed deeply, since I am interested in how to get the word out about new products and also in the way that Apple courts and serves customers in general. The things that Seth says Apple did could be used to make your CT unit more known, too.

Here's the list. But read the full text here.

1. Earn a permission asset.
2. Don't try to please everyone.
3. Make a product worth talking about.
4. Make it easy for people to talk about you.
5. Build a platform for others to play in.
6. Create a culture of wonder.
7. Be willing to fail.
8. Give the tribe a badge.
9. Don't give up so easy.
10. Don't worry so much about conventional wisdom.