Whisper, Whisper, Whisper

Here's a quick tip. Before your next pitch, take a week or two to listen to what's being said about your prospective client on the web. Now listen to who your client claims to be on their website, print materials and any social media sites they use (Facebook, Twitter, Technorati). Is there a difference between what's being said about them and what they're saying about themselves? What is it? You don't have to be a web 2.0 guru like Amy Sample Ward to realize that nowadays the name of the game is listening . Your clients are bound to have questions about social media. Everyone does. Why not be the one with the answers? The best way to position yourself for new business is to show your client that you're ready and willing to help them. Me? I'm here to help you. See how easy this is?