Dave Evans wrote a book I love called Social Media Marketing in an Hour a Day. It was written in 2008, which means that already some of it is out of date, but I like his step-by-step approach.
If you go to his site, Digital Voodoo (some guys have all the fun) you can download a good little paper on social media for free.
But the real reason I am writing about the site is that he's recommended a book there called Bit Literacy
I thought my inbox was fine: thousands of items, most read, managed by Google search. In reality I hated looking at it: it was crushing me. I read Chapter 4 and opened my inbox: 2,734 items. By noon I was below 500, and by 1pm I was down to 19 that needed attention before closing them. At 5:34pm today I reached zero. It’s incredible. Buy this book.
From the book, Bit Literacy
But most users have no idea that they need to learn new skills, since they already know how to use the computer. For a long time, users have only been taught "computer literacy," the set of common actions in software: clicking buttons, selecting menus, opening and closing files. These skills were sufficient in the pre- Internet world of the 1980s, when computers were mostly used as glorified typewriters. But those skills are sorely inadequate in the age of bits. That old worldview is obsolete.
We have to get this book, don't we? Read it yet?
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