How seriously do you take your online identity? Do you assume that the
website your company has had for the last 5 years, heck, the last 12 months, is
all you need to stay competitive in today’s market?
Maybe you’re a bit more savvy and have created a Facebook or Twitter account. If so, good for you, but, are you making a point to constantly maintain it? To keep your content fresh and current?
According to Jason Fitzpatrick, writer for Lifehacker.com , maintaining a competitive advantage is all about having a relevant online presence. Jason says, “the cardinal sin of identity management is silence.”
Did you hear that?
If you’ve built an online presence for your company (it’s never too late to start), but are not updating it with fresh material, chances are, the message potential clients are receiving is that you’re not up to date. Jason explains that by not staying on top of things you send, “The message that you're old news, you don't keep up on what's going on, and there has to be someone out there more interesting and relevant than you.”
Maybe you’re a bit more savvy and have created a Facebook or Twitter account. If so, good for you, but, are you making a point to constantly maintain it? To keep your content fresh and current?
According to Jason Fitzpatrick, writer for Lifehacker.com , maintaining a competitive advantage is all about having a relevant online presence. Jason says, “the cardinal sin of identity management is silence.”
Did you hear that?
If you’ve built an online presence for your company (it’s never too late to start), but are not updating it with fresh material, chances are, the message potential clients are receiving is that you’re not up to date. Jason explains that by not staying on top of things you send, “The message that you're old news, you don't keep up on what's going on, and there has to be someone out there more interesting and relevant than you.”
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