In 101 Ways to Make More Sales Online, Sonia Simone mentions a way to increase conversion rates. Tip # 38 asks if you can break the cost of your product into several payments. When pitching new clients this may seem obvious but have you thought to offer this to your long term and/or existing clients?
If you’ve suddenly found these loyal customers declining your offerings, it may not be because they no longer want your help. Oftentimes, the refusals you get from previous clients are simply because they can’t afford it.
Having worked with you, they know your business model and the terms of your contracts. It might not occur to them, or you, that you both would benefit from an installment plan.
It’s worth mentioning when contacting your clients that you’ve got some new pricing plans. You may even want to reward loyal clients and offer them this option with every contract they sign. Approaching old practices in new ways not only helps your clients, but it helps your conversion rates, too. Think about it.
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