Are you spending all your time crafting the perfect sales pitch in hopes that one size will fit all? If so, consider a different approach. You probably already know that “spray and pray” hasn’t been delivering the results you want. Why not break things down a bit?
Take a look at who your core clients are and then segment them into basic categories. It’s Market Segmentation 101 for Web 2.0. Learn how to group people according to demographic, psychographic and behavioral targets and then craft proposals that fit their needs. Your sales will soar.
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08/16/2010
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