Big is big. What can we say? But most of us a small and these days, small is good. Remember when Avis was the number two car rental agency behind Hertz? Their motto was, "We try harder," and they had a slew of ads to show us how hard they were going to work to get our business.
Just because you're small doesn't mean you can't be special or significant. Spend some time this week thinking of the UP sides of being small. For example, if your CT unit is new and you only have two clients, you can still say to prospective clients, "I personally will answer the phone when you call." Or "I will attend to your needs personally."
I just put my house on the market this week. When the real estate agent gave me the papers, she pushed the stack across the table to me when we were done and said, "There. Between now and March 15, I am your slave." OK. It was a joke. But she's so capable, I found myself enjoying the idea of her serving me instead of passing our paperwork to someone down the food chain. She's proved that she's serious about service by answering every text message I've sent to date. How many people in her office? Two. How does she do it? Hint: Blackberry.
Small is good.
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