"Luxury Shame." Yes. It's not cool to know the most expensive wines on the menu now, it's cool to know the least expensive bottles of the good stuff. Key into this trend by associating yourself with bare to the bone training that's top quality. Cut out the frills and still manage to give your customers the best service and products ever. Link to great free resources. Add value with short webinars. Let customers use each other to learn more by using your online chat resources.
Do you have any tricks for giving your customers more good stuff on a thinner dime?
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