Webbiquity?

Tom Pick, who calls himself an online marketing executive, coined the phrase, "Webbiquity," to describe being ubiquitous on the web. It's also the name of his company. His own definition, from his blog: 

Webbiquity: 1) The fusion of SEO, search marketing, social media, reputation management, content marketing and interactive PR. 2) Being omnipresent on the web for the search phrase that uniquely describes you or your organization. 3) The place to find help with all of this. Webbiquity – be everywhere online.

He gives some examples:

For example, Jill Konrath is webbiqitous for the phrase “selling to big companies,” holding all 10 spots on the front page of Google for that phrase. The results include her website, blog, a link to her book of that title on Amazon, and articles she’s written. Ardath Albee is almost as dominant for her unique phrase, “marketing interactions,” placing in 7 of the top 12 spots on Google, including the top four. And if you Google “sales management thought leader” in quotes, six of the top ten spots belong to the same sales leadership guru. Interestingly, a Google search for “world’s largest online bookstore” doesn’t display the most obvious result anywhere on page one. Maybe a company with $20 billion in sales and a $600 million annual marketing budget doesn’t need webbiquity, but smaller enterprises without Super Bowl-size advertising budgets can certainly benefit from it.

What will you do to gain more presence this year? Maybe you won't own a spot on Google (well, you will own a spot whether you want to or not) but what will you do to get your name known and to make sure you are not the best kept secret in town? Let's hear it!

 

Comments

[Tom Pick]

Hi Julia - thanks very much for the reference, and the kind words! Glad you like the concept of Webbiquity, hope you find my blog musings on SEO, social media, online PR and related topics helpful as well.

Have a great 2011!

Tom

[Julia King Tamang]

Thanks, Tom, happy to do it. I hope people will look at his site--good stuff there!