The foundation that underpins sales prospecting success is the strength of your list and the precision of your targeting. Salespeople often call too low in the organization and try to start a groundswell by working their way up. Reach high to the decision makers. Make sure that your list is clean and ready to go before you start, or you’ll find that your day is lost in fits and starts. Get to the deicsion makers and make more money with less effort.
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02/15/2011
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