Huh?

Dissonant sales and marketing. What do I mean? Green products packaged in non-recyclable plastic packages. User-friendly software with no help menus. "Good-for-you" food that says, "WARNING:" on the label. LED billboards that advertise highway safety. You get it?

If your sales kit says you are a "customized training center," and then lists a few pages of Ed2Go classes, what's the message? Check your website, sales pitch and sales kit to see if there are any "two-faced" messages sending confused signals to would-be customers.